Advertisements are a big part of the internet today. You see them on most websites, and lately they have become very popular on blogs as people start to monetize them. They are great for marketing your blog/website/product/service and can provide a steady passive income stream if done right.
Internet ads come in various sizes. The Internet Advertising Burea provides a guideline of standard ad sizes. These guidelines are very handy when designing websites with adspace. Adhering to these standards ensures that you provide ad space for the widest audience possible (if you audience design ads to these standards!). These standards are meant to simplify things, just imagine the chaos if anyone could design an ad in any size…
My only problem with the IAB guidelines are that they do not offer a visual example of the ad. So I created a Photohops .PSD file with all the sizes. This way, when I design a site that needs to accomodate ads, I simply open the psd and drag them onto my photoshop design. This way I alway have a good idea of where I can put the ads. You can download the jpeg on the left, or the psd below.
So there you go. I hope this resource is helpful to you, I certainly find it so. I am in the progress of creating a similar guideline for Google AdSense sizes, so be on the lookout for that.
vlad
09-05-2008 at 9:47 pm // PermalinkHey! Thanks for this psd, it’s exactly what I was looking for! Although i wonder why you chose to display ad containers in 100% black. It’s quite … shocking
it could steal away from the design.
I guess it would depend on the type of ad. If you want to use text ads, I think the standard DTP placeholder, the crossed white box, would be a much better choice.
Then again, if we’re talking about crazy video ads, the black box might be just what you need.
Lisa
16-05-2008 at 4:25 pm // PermalinkYes, thanks for that. I’ve only been on your site for a few minutes and I already have two great tools.
Diordna
17-06-2008 at 11:21 pm // PermalinkThank you for the template and of course for your templates and other tools. I have mentioned you in the post on the link.
pab`
19-10-2008 at 5:22 pm // PermalinkThis is Excellent, Been looking for something like this for a while.
thanks for sharing.